Louis Vuitton has created a number of iconic ad campaigns in recent years, bringing in talent including Michelle Williams [1] and Alicia Vikander to appear in images. On Sunday, the house's creative director Nicolas Ghesquière announced a new addition to the LV family: Jaden Smith. Sharing shots from the upcoming Spring 2016 ads on Instagram, Nicolas wrote [2], "Happy to introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad Campaign photographed by Bruce Weber."

Jaden, an actor and musician, is getting some serious fashion world credentials, too — he appeared in a recent Vogue shoot [3] and is no stranger to front-row seats at shows [4]. And thanks to this new gig with Louis Vuitton, we can expect to see a lot more of 17-year-old Jaden and his game-changing style [5] in the months to come.