Jason Wu says he wanted to "explore the other side of myself" when he created Miss Wu, the lower-priced line he'll begin selling exclusively at Nordstrom in January.
"I always see Jason Wu [the collection] as my aesthetic, my design sensibility," Wu said. "Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude."
The 40-piece collection features Wu's signature feminine, floral aesthetic with touches of inspiration from the '60s. Clothing will be priced from $195 for a sleeveless silk bow blouse to $795 for a black leather jacket. (A sleeveless blouse from Wu's main collection, by comparison, costs $565.)
Nordstrom will carry the line in 49 stores across the country and has exclusive rights to sell the brand for one year. After that, Wu plans to expand the line into a full wholesale operation and expand the brand's offerings. "The first two seasons are based solely on ready-to-wear," he said. "By 2014, we plan to have accessories."