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Jessica Chastain Yves Saint Laurent Fragrance Manifesto

Yves Saint Laurent Taps Jessica Chastain As Face of New Fragrance

Yves Saint Laurent has named actress Jessica Chastain as the face of its upcoming fragrance, Manifesto.

"We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind," said Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L'Oréal. "Jessica embodies the quintessence of Saint Laurent's femininity, a woman of her day and age, independent, determined, never where you expect her to be."

Manifesto will launch in France this September, and should make its way to stores across Europe by the end of the year before heading to the United States in early 2013. Details about the scent's fragrance notes and pricing weren't available at the time of this post, but the fragrance shares its name with the YSL photo periodical started by former creative director Stefano Pilati.

"Yves Saint Laurent is a brand that inspires me deeply," said Chastain, whose style profile has increased with recent appearances at the Cannes Film Festival and the CFDA Awards. "Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all. I am [excited] to be part of this beautiful adventure."

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