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Jil Sander's Lower-Priced Brand Extension to Focus on Unconstructed Jersey and Knitwear

Jil Sander's Lower-Priced Brand Extension to Focus on Unconstructed Jersey and Knitwear

The Jil Sander Group announced today the creation of a lower-priced label, called Jil Sander Navy. The new line will be a casual, unconstructed counterpoint to the main collection's sharply tailored silhouettes (at left: spring 2010) consisting of loose outerwear, lightweight jersey and easy knitwear. The range includes T-shirts, dresses, pants, skirts, jackets, and jeans as well as a selection of accessories (handbags, footwear, and belts).

"I will continue to open up the Jil Sander brand by pushing its boundaries and introducing new elements to reinforce and widen the attraction to the house," stated creative director Raf Simons via press release. Simons also recently designed a collection of jewelry with Damiani.

Jil Sander Navy will launch globally in stores and online next January with a spring 2011 collection.

Source: WireImage

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