Skip Nav
Street Style
100 Creative Ways to Style Your Jeans So You Can Wear Them on Repeat
Michelle Obama
Michelle Obama's Post-White House Style Says Confident, Happy, and in Charge
Summer
How to Wear White After Labor Day — Because Heck Yes, We're Going To

Joe Fresh Will Open in J.C. Penney Stores

Just In: Joe Fresh and J.C. Penney Join Fashionable Forces


As part of its major revamp overhaul (including tapping Nina Garcia as its in-house style voice and fashion collection curator), J.C. Penney is following suit on the store-within-a-store concept, having just inked a deal with Canadian retailer Joe Fresh. The plan — which reminds us very much of the recent Topshop at Nordstrom rollout — is to open Joe Fresh shops in 683 J.C. Penney locations. Currently, Joe Fresh has six US spots, all within the New York and New Jersey area, which makes this latest development much more exciting and accessible for those of us who haven't been able to snag some of the Toronto-based retailer's affordable fashion pieces yet. While there's no set date for the two-in-one shopping to launch, we can expect it to be soon. "It's going to be exciting. It's bold. It's aggressive," said Joe Fresh founder Joseph Mimran. So, the question now remains, does this newly-emerging trend of a shop within a shop appeal to you? Could this be the future of brand collaborations?

Join The Conversation
Marisa-Tom Marisa-Tom 5 years
Joe Fresh silk button-ups for everyone! ;)
Abercrombie and Fitch Relaunches Denim Collection
Vans Just Released Its Sleekest Sneaker Yet
Kim Kardashian and Kanye West Kids Line
H&M x Erdem Collaboration
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds