The idea is to help treat those with damaged, super dry and over-processed hair. The key ingredients are tourmaline and amethyst which are believed to help fight frizz, increase circulation to the scalp and roots of the hair and add shine. The line is comprised of a four step process which begins with an: IB Purifier Anti-Aging Restorative Shampoo, $24, Conditioner, $28, an IB Shield Humidity Lock-Out Shine Spray, $32 and an IB Revitalizer Overnight Oil Treatment Spray, $44.
Everything is extremely light and all the products are vegan and sulfate free. The first product to be launched will be the Shield (later this month) and everything else will be released in his salon and online in August.
*Fab here! I am sad to announce this will be the last bella post on Fab - but no fear - BellaSugar is here!