He may not be a household name yet, but we'd recommend committing Jonathan Simkhai's name to memory. Just one look at his latest collection and it's pretty obvious: the guy knows what he's doing, and we're all the luckier for it. Since launching his own label in 2010, the New York-born-and-raised fashion designer has quickly mastered the art of boy-meets-girl chic. Since age 14, he's been exposed to the fashion industry in some capacity, first assisting in a clothing store and sharpening his buyer skills, then studying at both Parsons and FIT. And now, you can find his eponymous wares in Barneys.
For Spring '13, his collection showed off ultrafeminine silhouettes streamlined against more traditional menswear-tailoring techniques. Example: a floral-printed wide-leg trouser gave way to something that was both structural and sweet. And did we mention it just oozed California cool, too? It's hard to put our finger on just one thing we love about Jonathan, and maybe that's because there's too much to chose from. Get to know Jonathan Simkhai in 60 seconds, including his design inspiration, the things he never expected to experience, and the celebs he'd most love to see wearing his clothes — it's all here.
- On the things he never expected since starting his own label: I never expected to see some of my favorite fashion icons in my clothes. When Drew Barrymore wore one of my dresses to her engagement party, I was thrilled. And I still get goosebumps when I see my clothes at Barneys.
- On who his fashion icons are right now: Taylor Tomasi Hill and Jayne Min of STOP IT RIGHT NOW.
Read on for his Spring '13 inspiration, dream clientele, and more.
Some of our favorite looks from his Spring 2013 lineup
- On his Spring '13 design inspiration: I was inspired by the laid-back style of Venice Beach in the 1970s, the skaters of Dogtown, and their cool attitude.
- On the celebs he'd love to see wearing his clothes: I love the cool-girl attitude that comes easy — Kristen Stewart, Rooney Mara, Alexa Chung, and Elle Fanning.
- On the best Halloween costume he's seen to date: A Chanel bag worn by someone who works in the industry.