>> It's standard operating procedure for CFDA/Vogue Fashion Fund winners to collaborate with a mass market brand, so it comes as no surprise that this year's winner, Joseph Altuzarra, will soon turn out a capsule collection for J.Crew.
Altuzarra confirmed the suspicions — and likely the hopes and dreams — of many when he told Fashionista that the pieces he created with Jenna Lyons and the rest of the J.Crew design team "will be coming out in a few weeks." While he didn't give away what the collection looks like — or even what it includes — it sounds like he struck the perfect balance between his high-fashion aesthetic and J.Crew's commercial appeal.
"Well, it was a really interesting project because it was like a conflation of their language — or of their world — [and] of our world and putting it together," he said. "And I think that was really interesting for me to work on."
The two runners-up for this year's award, Pamela Love and Creatures of the Wind, will also likely partner with J.Crew. Last year's Fashion Fund winner, Prabal Gurung, and runners-up, Eddie Borgo and Billy Reid, all created products for J.Crew. The Fund's winners started partnering with mass market brands in 2007, when Thakoon Panichgul partnered with The Gap to re-create the white shirt.