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Justin Timberlake's Videos for William Rast Starring Himself and Model Erin Wasson

FABTV: "My Name Is William Rast, and This Is My Life"

The Justin Timberlake William Rast videos, with model Erin Wasson as girlfriend and partner-in-crime, are unfolding. Here are three, back-to-back, to help you get to know William Rast. Timberlake will be performing twice during Fashion Week — at Fashion Rocks and his William Rast runway show. JT is trying to get in with the fashion folks for sure.

For me, William and lover kinda fall flat. Is it me or are they trying too hard? Too hard to be cool? They look great on camera, duh, and the cinematography is eerily interesting. But the smoking, swearing, cuts and bruises, rugged styles, and foreshadowing of a doomed relationship are too obvious. I hope the remaining videos are more action-packed and we see what kind of trouble these two beautiful people get into. Also, the lighting is dark and moody; makes for a dramatic effect but we can't really see the clothes.

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