Kaia Gerber continues to seek inspiration from one iconic supermodel: her mom, Cindy Crawford [1]. At the start of New York Fashion Week [2], the 16-year-old model attended a fitting for Alexander Wang and sported a racing jacket with the Pepsi logo front and center. Apart from just looking cool, however, the vintage jacket held a deeper meaning.
In 1992, Cindy appeared in a famous Pepsi commercial [3] that aired during the Super Bowl. Her white tank top, denim shorts, and teased hair quickly made pop-culture history. A decade later, Cindy re-created the commercial for the Academy Awards. It's so famous that she recently parodied the commercial with James Corden [4] on The Late Late Show [5].
It's likely that Kaia wore the jacket to sweetly and subtly honor her mom as she began her first-ever NYFW [6]. That being said, we wouldn't be opposed to another re-creation of the Pepsi commercial — this time starring Kaia.