POPSUGAR

This Is How You Know Kanye's Pablo Pop-Up Was a Success

Mar 23 2016 - 5:20am

When Kanye West [1] announced his Pablo pop-up shop [2] on Twitter, taking place March 18 to 20 on Wooster Street in New York City, we predicted very long lines. (Kanye's 20 million followers are quite in tune to his feed [3], after all.) But when it comes to causing chaos in the fashion industry, Mr. West always manages to surpass our expectations [4].

On the first day alone, shoppers and fans waited excitedly to enter the Pablo market, many of them already flaunting Yeezy merch. Plenty left wearing their new apparel or holding clear bags stuffed to the brim with the signature maroon tees, hats, and sweatshirts, designed in collaboration with Cali DeWitt. After the weekend ended, Kanye even claimed [5] he made a collective $1 million in sales.

While you can already find pieces on eBay [6], it's the dedicated souls who stepped out to support Kanye in NYC who impress us the most. Read on for photos of the pop-up, and see Kim Kardashian [7]'s BTS Snapchats from the event.

Kanye Announced His Pop-Up on Twitter

Early in the Morning, He Shared a Photo of the Action on Wooster Street

Fans Lined Up in Front of the Store

Many of Them Wore Kanye's Merchandise From Previous Tours

Plenty of Them Were True Supporters and Fans

Shoppers Emerged With Stuffed Bags

Kim Kardashian Shared BTS Snaps of the Stock Room

Bomber Jackets Were Lined Up on the Floor

There Was Plenty of Denim and Hoodies Too

Even Kids Can Feel Like Pablo

They Wore Their Hoodies Right Onto the Street

They Showed Off the Front of Tees . . .

. . . And the Back

We'll See These Red Caps on Street Style Stars Everywhere

Graffiti-Printed Denim Jackets Are a Step Above Classic Styles

But We'd Settle For the Pablo Print Too

Kanye Projected a Video Montage Inside the Shop

All in All, It Was a Successful Shopping Weekend

According to Kanye, Pablo Came Out on Top


Source URL
https://www.popsugar.com/fashion/Kanye-West-Pablo-Pop-Up-Shop-New-York-2016-40622775