It's hard to believe that Kate Middleton hasn't worn this red dress during the holiday season before. The festive Alexander McQueen number is the perfect cherry shade, and there's no denying the duchess likes it [1] a lot. After first coordinating the design with a fascinator for the June 2012 Diamond Jubilee, Kate recycled it for an occasion at Buckingham Palace in February 2014 and wore it today [2] to visit the Anna Freud Centre for a party [3], proving its versatility.

Maybe it's just the holiday season upon us [4], but we have to admit, breaking out the long-sleeved A-line stunner right ahead of Christmas was Kate's smartest move [5] yet. Read on to see all three ways she accessorized her trusty dress and learn why this is our favorite look yet. Then jump aboard the pleats train and shop it yourself!

Kate Wearing the Red Dress in 2012

The duchess completed her look with an ornate pin, taupe pumps, a bow-adorned clutch, and a matching hat.

Kate Wearing the Red Dress in 2014

The duchess held onto a satin black clutch and finished her look with simple elegant heels.

Kate Wearing the Red Dress in 2015

The most modern update to Kate's red dress? Suede heels, a black clutch, and silver, gleaming drop earrings.

Kate glowed in her bright design as she visited the children at the Anna Freud Centre Family School for a Christmas party.

She showed off her sapphire engagement ring as she played the drums.

Kate's look was holiday-party-ready.

Shop for cherry-red pleats like Kate's, just in time for the holidays.