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Keds and Payless Launch Eco-Friendly Footwear Collection

Fab Flash: Keds and Payless Are All About the Green

In honor of Earth Day on April 22, Keds and Payless are creating eco-friendly footwear collections — the Keds Green Label collection and the Payless Zoe and Zac line. The cool thing about these two collections is that they both focus on the fashion side first; the green element is an important bonus. “It’s visibly chic, effortlessly hip, and invisibly green,” said LuAnn Via, president of Payless ShoeSource.

The Keds Green Label, launching next month, will include a classic sneaker style and a boat shoe-inspired slip-on — both styles will retail for $55 at Nordstrom and select stores. Payless's Zoe and Zac line debuts near Earth Day and will comprise of wedges, sandals, sneakers, and ballet flats — all priced under $30. Both collections use organic cotton, recycled rubber, and nontoxic dyes. What a fun way to rock Spring's candy kicks trend!

To see more from these eco-friendly collections,




Join The Conversation
SP16 SP16 8 years
I saw the Keds in Nordstroms yesterday and I love them. I went to their website to check out if they had any other styles or colors and they did. I suggest going to if you can't find what your looking for in the store.
ilanac13 ilanac13 8 years
i think that this is a great thing - and i can't wait to hear about how well it's received. there's something to be said about companies being mindful of the environment. since we all know that the materials can't always be re-purposed - they are doing something great here by trying their best.
tulleandtea tulleandtea 8 years
I've been spying on the sneakers for a while now.
Talldiva45 Talldiva45 8 years
I like it! And I love payless for my budget tendency and fashionable finds! Hey - and I can now help the earth to boot :)
Ryanne Ryanne 8 years
If you guys love eco fashion and all things green. I just found a new boutique Cute cute store for women, and they a little bit of everything. xoxo -Ry
quelle quelle 8 years
i can't wait to see the full collections!
emalove emalove 8 years
Very cute!
aimeeb aimeeb 8 years
The sneakers are cute!
Antioxidant Antioxidant 8 years
Sounds like what Simple has been doing for a few years now.
syako syako 8 years
I had read this in a magazine recently and stopped by Payless this weekend. Obviously I was a little too eager. Gotta wait a little longer I guess. :D
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