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Kristen Stewart Is the Face of The New Balenciaga Fragrance

Kristen Stewart to Front New Balenciaga Fragrance

>> Balenciaga has signed Kristen Stewart to be the face of its newest fragrance. The yet-to-be-named scent will be the house's second, and will launch for Fall 2012. "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence," Balenciaga creative director Nicolas Ghesquière explained, "She shares the radical spirit of Balenciaga." Stewart — who has been known to wear sneakers on the red carpet — seems thrilled with the pairing as well. "The brand is just cool. That’s the way it is. I feel drawn to it," the actress said.
Charlotte Gainsbourg will continue as the face of Balenciaga Paris, the house's first fragrance.

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