Skip Nav
Spring Fashion
Your Ultimate Guide to Spring's Biggest Denim Trends
Celebrity Style
This New Supermodel Will Be as Big as Gigi Hadid Before You Know It
Spring Fashion
The 7 Shoes You Need For Spring at Every Style and Price Point

Lana Del Rey H&M Behind-the-Scenes Video

Watch: Behind the Scenes of Lana Del Rey's H&M Commercial

She may be singing "Blue Velvet," but Lana Del Rey doesn't wear any of that material in the much-anticipated spot for H&M's Fall 2012 campaign. The singer does don plenty of clothes from the Swedish retailer while she's ferried around the set and in front of the camera of Johan Renck, who has created a universe for the ad that draws on the work of filmmaker David Lynch. The full ad is expected to be released on Sept. 20; for now, a sneak peek in the video below.

Join The Conversation
Twin Peaks Returning in 2016 | Video
Marion Cotillard in Christian Dior Ads 2010-03-30 12:00:22
David Lynch's Interview Project: On the Road With Questions
David Lynch and Crispin Glover = BFFs
David Lynch Shoves Panties in His Mouth
David Lynch Gucci Commercial
Summer Reading: Vino Italiano

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds