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Lana Del Rey in H&M Fall 2012 Ads

Lana Del Rey Is the New Face of H&M's Fall Campaign

No more speculation necessary: singer-slash-indie-muse on Sept. 19. While this isn't the starlet's first foray into fashion territory — there's a Mulberry bag named after her and she's already graced the cover of British Vogue — it's her first modeling gig and not too shabby a start, at that. Are you excited to see how Lana's old-school vibe translates into H&M's Fall ads?

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Marisa-Tom Marisa-Tom 4 years
 @Hannah2831991 Agreed! I think she brings her own flavor to every endeavor — no wonder she already has a bag named after her ;)
Hannah2831991 Hannah2831991 4 years
I always found her very "interesting", it will be neat to see how she does. -Hannah
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