The Complete Lana Del Rey Fall 2012 H&M Campaign
H&M has released additional images from its Fall 2012 ad campaign, featuring Lana Del Rey photographed by Inez van Lamsweerde and Vinoodh Matadin. The brand released two teaser images of the singer wearing a pink sweater in mid July, and the new ads see Del Rey attired in more of the brand's seasonal offerings.
The ads will be accompanied by a music video for Del Rey's cover of "Blue Velvet," directed by Johan Renck, which will debut on Sept. 19. Edited versions of the music video will be used as television commercials.
"Lana is totally unique, and we wanted to create a print and film campaign that's just as special," said H&M creative director Donald Schneider. "The mood is very LA noir and is inspired by our Fall collection, which also fits with Lana's own personal style."
Del Rey will also appear in a second set of ads shot by Solve Sundsbo that will feature H&M's Winter clothing. Those ads are expected to be released later in the year. For now, a glimpse of H&M's Fall campaign in the gallery.