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Lane Crawford Fall Ad Campaign

Peep Lane Crawford's Fall Ad Starring Only Chinese Models


Instead of just choosing one face to represent its Fall campaign, Lane Crawford went for the gusto featuring five Chinese top models: Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei, and Xiao Wen Ju. The ad, shot by Mert Alas and Marcus Piggott, depicts them wearing a palette of black and neutrals from brands like Alexander McQueen, Balenciaga, and Lanvin. "The campaign combines a stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot," said the China-based retailer. Do you like the dramatic statement, or would you prefer more diversity?

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