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Lanvin Gets Cash Money; Alber Elbaz Is "Really Scared of Bloggers"

Lanvin Gets Cash Money; Alber Elbaz Is "Really Scared of Bloggers"

>> Lanvin announced today that an anonymous European family holding company took a 12.5 percent stake in the company, ending a long quest by majority owner Shaw-Lan Wang to take the brand to the next level. The investment — thought to be on the order of about $37 million — is understand to be longterm, so don't expect the brand to change hands any time soon; LVMH's Bernard Arnault has been interested in recent years, but Wang is unwilling to give up majority control as Arnault would require.

“The company is really healthy. We only need to accelerate,” Lanvin EVP Thierry Andretta told WWD of the move. “We will be looking worldwide for great opportunities.”  It is expected that the capital will help expand Lanvin's retail network, and if more funds are needed, the anonymous investor has the ability to inject more while still maintaining a minority share.

How does Alber feel about it all? »The deal has Alber Elbaz's blessing, and is looked at as a way to grow Lanvin into a bigger player while diminishing the increasingly high risk that Elbaz will be poached by a larger fashion brand.

Elbaz, meanwhile, seems more concerned with being true to his craft, technological advances aside, as he revealed at the CFDA/Vogue Fashion Fund Gala Monday:

“A few seasons ago I decided to have a screen in my studio, so when I did the fittings I would look at the screen. I’m really scared of bloggers, and I know this is how they judge me. But I realized that whatever looks good on screen doesn’t always feel good on the body. So I decided to leave the computer — sorry to the lady from Google [Marissa Mayer, who was in attendance] — and I went back to trust my eyes. And that’s what I do in fashion.”

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