>> Stella McCartney is known for her quirky, even cartoony campaigns, and this time, she enlisted Mert Alas and Marcus Piggott to shoot Joan Smalls and Malgosia Bela for Spring 2011. The ads show Bela wearing nothing but a collage of blown-up images of McCartney's Spring fruit print or Smalls wearing a swimsuit-shaped collage of pastel-colored suit lapels. “I wanted to play with the purity and realism of the citrus print from summer 2011….exaggerating the scale and playing with the female form in its purest form, as nature intended,” McCartney told WWD. A look at that, plus Erin Wasson's minimalist turn for Elie Saab, Patricia van der Vliet's maximalist turn for Sonia Rykiel, and Raquel <nobrand>Zimmermann</nobrand> and Freja Beha Erichsen for H&M, all in the gallery.