Levi's Artistically Interprets Its Fall 2010 Collections For Women and Men
Levi's took over the Hosfelt gallery in far West Midtown last Wednesday night to showcase its upcoming Fall denim lines. If its collection is the future of jeans, it's going to look a lot like the past — think skinnies, misc. paint splatters, and intermittent embellishment.
More interesting was the event's concept. Thirty or so models decked out in the collection and on a dais were a visitor's first sight. They were surrounded by a series of photographs commissioned and inspired by Levi's. With neon signs spelling out artsy maxims on the walls, the British band One Eskimo set up in a corner and crooned to the crowd. It was definitely a case of sensory overload, but it was a good way to draw attention to a new collection full of old staples.