After impatiently awaiting the arrival of Lilly Pulitzer for Target [1], pink Sunday finally arrived. We headed out to our nearest Target with our game faces on — we would stop at nothing to get the tropical-print goodies we had been lusting over for months. Sound familiar?
Across the country, women braved the long lines and chaotic checkouts to get a piece of the iconic brand's Summer-worthy collaboration. So what did it take to actually survive? We rounded up photos of what it was really like to make it through the melee. Be prepared, because this isn't for the faint of heart. And be advised — if you missed out on the fun, you can still shop for your favorite pieces on eBay [2], but the markup may be a little steep.
Need Proof That #LillyForTarget Was Out of Control?
People Were Sprinting Into the Store
To Fill Up Their Carts With All Sorts of Goodies
Seriously, Things Got Intense
Because to True Fans, There Is No Such Thing as Too Much Lilly
And While Some Smart Shoppers Got Everything They Wanted . . .
Others Were Just Plain Out of Luck
So What Did It Take to Survive Pink Sunday?
It Started With Lines Stretched Around Corners
But No Amount of Waiting Could Keep These Shoppers Back
Once Inside, Trying to Find What You Wanted Was No Easy Feat
Store Employees Tried to Keep Control
And in the End, Even the Decor Couldn't Survive the Melee
And All the Best Goodies Had Gone to Good Homes
Leaving the Last Few Pieces Sad and Alone
But in the End, Lucky Shoppers Gathered Their Goodies
And Headed Home to Recuperate
So Was It All Worth It in the End?
We Think the Answer Is a Resounding Yes