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Lincoln Center Reveals Plans For New and Improved NYFW as Fern Mallis Steps Down

Mercedes-Benz Fashion Week is getting a new look and some additional features this September. Yesterday, IMG Fashion (minus Fern Mallis who resigned Wednesday after nine years as global ambassador to start her own consulting firm) announced plans for the new and improved New York Fashion Week at Lincoln Center.

Say goodbye to Bryant Park's Tent, Salon, and Promenade; the spring 2011 collections will be shown in one of five new venues: The Theatre (with all black interior, it can seat 969 people), The Stage (slightly smaller, decorated in white and gray), The Studio (the smallest runway space), The Box (a presentation room), and The Courtyard (a glass-encased outdoor space for events and presentations).

Lincoln Center, with the help of director of fashion Stephanie Winston Wolkoff, promises to offer designers more options for runway configuration, lighting, and stage sets this season and is partnering with Fashion GPS to manage guest lists and RSVPs. A brand new website with designer and press contact information is also part of the plan.

Above: A rendering of Mercedes-Benz Fashion Week at Lincoln Center

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