Selena Gomez Was One of the First Stars to Wear This Swimsuit — and Now It's Everywhere

There's one name to know when it comes to swimsuits: Lisa Marie Fernandez. The label launched in 2009, and since then it has attracted a strong following from Hollywood's elite and plenty of bloggers. Victoria Beckham graced the cover of Vogue Netherlands in a blue one-piece — the same one Olivia Palermo wore in red. And Kendall Jenner was spotted in Cannes in a feminine pink bikini from the brand.

While these stars have no doubt repped the brand on Instagram, one of the first celebs to wear it was Selena Gomez. She wore this rainbow-striped two-piece back in 2016. The star even has a denim bikini from the label, bumping her Lisa Marie Fernandez swimsuit count to two. The bikinis can be mixed and matched with ease and the prints are oh-so-colorful, making them perfect for vacations. See who's rocked LMF already, and then shop your favorite style.