Reality Check: Louis Vuitton's New Ads Reprise Spring 2013 Runway Set
The elaborate white and yellow checkerboard Marc Jacobs commissioned for Louis Vuitton's Spring 2013 show makes a repeat appearance in the brand's newest ad campaign.
Artist Daniel Buren — who created the runway set — turned his original design into a backdrop for the ads, which were shot by Steven Meisel in New York City. Jacobs then arranged models Athena Wilson, Janice Alida, Ji Hye Park, Magdalena Jasek, Nastya Kusakina, Ruby Jean Wilson, and Tian Yi into pairs of twins (just like he did for his show) to express a "message of repetition and the repetition of pattern," he said.
Rebuilding a runway set for a campaign is beginning to become a bit of a pattern for Jacobs. He used the custom-built $8 million train featured in Louis Vuitton's Fall 2012 show for the brand's last campaign.
A look at the Spring ads, which will make their magazine debuts in February, here in the gallery.
Photos courtesy of Louis Vuitton.