After showing a magical Spring '10 collection at Paris Fashion Week, it's shocking to hear that Luella has ceased all operations. The brand's licensee, Club 21, just announced it has "taken the decision not to invest further in its relationship with Luella Bartley Limited."
Furthermore, the production of Luella's Spring '10 collection has been put to a stop since its ready-to-wear producer, Carla Carini, had to shutter its doors unexpectedly.
"This is a very disappointing situation for everyone involved with the brand," said Bartley. "I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months." Tear.