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Luella Ceases Trading, Shutters Doors 2009-11-10 09:48:01

The Demise of Luella Bartley

After showing a magical Spring '10 collection at Paris Fashion Week, it's shocking to hear that Luella has ceased all operations. The brand's licensee, Club 21, just announced it has "taken the decision not to invest further in its relationship with Luella Bartley Limited."

Furthermore, the production of Luella's Spring '10 collection has been put to a stop since its ready-to-wear producer, Carla Carini, had to shutter its doors unexpectedly.

"This is a very disappointing situation for everyone involved with the brand," said Bartley. "I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months." Tear.

Image Source: Getty
Join The Conversation
melissaS melissaS 7 years
:( I was looking forward to their next collection too
kafarine-tin-tin kafarine-tin-tin 7 years
Aw, sad. I loved Luella.
Marni7 Marni7 7 years
me too Bella..I have so many pieces from that Target collection I still love and wear!
onlysourcherry onlysourcherry 7 years
What a bummer.
allisonwonderful allisonwonderful 7 years
The target line was cute! The line should make a move to the inexpensive zone.
lil_bit_edgy lil_bit_edgy 7 years
I love sad.
syako syako 7 years
Sad news. I always love the collections.
TammyO TammyO 7 years
I bought a Luella bag online for around 600 bucks and I regretted it since it was near impossible to actually open and close and get my stuff in and out. Then a month later I see that she has a line at Target for less than half of what I paid for that stupid bag. Left a sour taste in my mouth for her line ever since.
Beauty Beauty 7 years
Oh, sads. I have a Luella for Target dress that I still wear frequently.
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