We imagine Luisa Beccaria as Italy's grown up Erin Fetherston, she has parlayed a kind of dreamy muted feminine style of dressing into a soft, sensual, detailed and above mature fashion line that speaks to the dewy eyed romantic in all of us. Impressively she has been designing in her signature style since 1841.

Floating lilac ball gowns should make us think Disney Princess but her Spring 2009 collection has just enough sophisticated allure thanks to delicate white dresses and even a crocheted handbag or two to make us sigh with appreciation. We hear men love this sort of fragile feminine glop. And, shock, we do too.