You don't have to be an athleisure [1] devotee to get into Lululemon's new project. The brand is, of course, well known for its beloved activewear [2], but the company's latest undertaking in New York City moves it more into the realm of lifestyle design. The company has opened a "lab concept" store in the NoHo neighborhood, and the space will be dedicated to pieces that uniquely serve the city's commuters and busy workers. This will be Lululemon's second-ever concept store, after a similar installation in Vancouver back in 2009.

In a press release, Lululemon clarified what the shop is all about. "The lab concept serves as a hyper-local conceptual design and retail space within lululemon and an incubator for design innovation and functional product experimentation beyond activewear," the release read. Lululemon promises well-tailored, functional pieces, all of which will fall between the $60 to $450 price range. The collection will be available only in-store, and not on the company's website.

A quick look at what's available in the shop proves that the pieces are, in fact, pretty perfect for people with NYC style [3]. There's the requisite print-free, black-and-white color scheme, as well as some items that are perfect for layering in these tricky transitional seasons. The overall aesthetic is clean, sleek, and chic . . . kind of like Lululemon's activewear [4] too. Read on to see a handful of our favorite looks from the space, which is open now.