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Lydia Hearst for Puma Bags: Love It or Hate It?

Model of the week Lydia Hearst has teamed up with Heatherette designers Traver Rains and Richie Rich to design a collection of handbags for sportswear brand Puma.

The 10 limited-edition Puma Lydia bags, around $100, are inspired by the French 77 Racket Bag. On Tuesday, Lydia (left) proudly modeled two of her bags at a press brunch in NYC. They're patent, sporty, but would you be caught with one at the gym?



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lizlee89 lizlee89 9 years
I love Heatheretter, but I can't stand Lydia Hearst, so I'm not sure - I like the gray one and I kind of like the black one but I would have to see them...
purpleisafruit purpleisafruit 9 years
Hates it.
pouvoir pouvoir 9 years
Tacky.
Pepper Pepper 9 years
Ugly.
nikkih nikkih 9 years
Why do they have to be so big? What are people hauling around nowadays that makes them use luggage as their everyday handbag?
princess_eab princess_eab 9 years
No no no. tacky unless you are only using it as a gym bag.
gigiopolis gigiopolis 9 years
The gray one looks delicious! I think I'm a little biased because I just love Puma. They've always been able to create sporty, casual bags and shoes that were still fashionable and cool.
AmyLizK AmyLizK 9 years
Why are some of my favorite designers all pairing up with Puma? Alexander McQueen, now Heatherette?? I don't really get it.
mom2 mom2 9 years
ew - maybe for the gym? looks like they should be in walmart
Marci Marci 9 years
I hate the bags. And what is up with her? Is she famous for any reason other than being a Hearst?
kersalli kersalli 9 years
I think it's the handles on these that ruin it for me. And, the need to pleather-ize everything also adds to the "tacky" factor. In the end, it could have been worse but it could have been MUCH better too.
ashopaholic ashopaholic 9 years
YUCK! i hate the gym bag bags!
emalove emalove 9 years
I HATE Heatherette...so no.
Angelica Angelica 9 years
The gray one is okay, but I'm not really into them overall.
merymery merymery 9 years
I really don't like them. Or her.
ktownpolarbear ktownpolarbear 9 years
ugh.
glam-sugar glam-sugar 9 years
I like Puma but I'll stick with shoes.
aimeeb aimeeb 9 years
Ick...
Lovely_1 Lovely_1 9 years
I like they grey one! The black one, I agree, is a little on the tacky side! But the grey one is cute :)
bonnie267 bonnie267 9 years
so cooool!
sandra-werner sandra-werner 9 years
I agree with Miss Kersalli....... Tacky!!!!!!!!! :(
kersalli kersalli 9 years
I think they're pretty tacky, although that element was to be exoected when I heard Heatherette helped her out with the designs. And what qualifies her to design bags?
SummerBaby SummerBaby 9 years
i like it!!.. i think its cute!... the grey one! :) i would probably use it for more then the gym.. like running around on a saturday or sunday afternoon!
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