Model of the week Lydia Hearst has teamed up with Heatherette designers Traver Rains and Richie Rich to design a collection of handbags for sportswear brand Puma.

The 10 limited-edition Puma Lydia bags, around $100, are inspired by the French 77 Racket Bag. On Tuesday, Lydia (left) proudly modeled two of her bags at a press brunch in NYC. They're patent, sporty, but would you be caught with one at the gym?



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