MTV announced Tuesday that it will resurrect its cult favorite fashion program House of Style, which hasn't aired in almost a decade.
Rather than broadcasting as a full half-hour TV show as it did from 1989 to 2002, new House of Style programming will be integrated across MTV's multiple media platforms. Highlights from the show's past — including a video of Naomi Campbell's acne removal methods, and another of Sofia Coppola and Spike Jonze producing a guerilla fashion show — have been organized into a video archive hosted by the fashion news blog MTV Style. The blog also plans to publish three essays inspired by the show over the next few weeks.
On August 7, MTV will release a short documentary called House of Style: Music, Models and MTV. The film includes interviews with Cindy Crawford and Rebecca Romijn — both past hosts of the show — as well as Todd Oldham, Anna Sui, Coco Rocha, and vocalist Azealia Banks.
"The idea of the new House of Style is that it runs on all of our platforms," said MTV executive Dave Sirulnick in an interview. "You'll see it on television, on the web, on our aps. Not a lot of people are looking to consume 20-minute television shows on their phones. At least not yet."
Nevertheless, Sirulnick is auditioning hosts for the show. MTV will announce who's got the job on the red carpet at the MTV Video Music Awards on September 6.
Photo: Cindy Crawford during an episode of House of Style.