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Madewell's $59.50 Skinny Skinnys

Madewell's $59.50 Skinny Skinnys

Now this is more like it. J.Crew is focusing on the "skinny skinny" denim silhouette with Madewell ’37s jeans collection offered at the just-right price of $59.50. The detail-free (love that) jeans will come in a variety of modern washes: black, plume, avalanche (modified acid-wash), dark ash, and chimney (a bleached-out black-on-gray).

Honing in on quality at a low price point, and the current saturated denim market, Millard “Mickey” Drexler, chairman and chief executive officer of Madewell parent J. Crew Group Inc., explains, "We don’t think [the jeans market] is saturated with cool, well-made, well-designed jeans at $59.50 and up to about $100, particularly with a style, fit, and wash point of view."

The tagline for the marketing of the '37s is "Cool jeans. Great price. We’ve got your back." That's trying a little too hard when it sounds like the product will sell itself. Just sayin.' See one more cute Madewell look.


Source: WWD

Join The Conversation
Suspiria Suspiria 7 years
I ♥ the second outfit. I love stripes. I saw the site and the outfit is perfect, I want those boots, I want it all. I want those pics, how can I take it?
Talldiva45 Talldiva45 7 years
I visited the new Madwell store here at a mall close to my home in CT and I have to say their jeans are high quality for a not so expensive price. Alas - there tall length ins't long enough for my 6'1" frame :(
lilkimbo lilkimbo 7 years
Madewell jeans are great! And, unfortunately, you can't order online. :(
redchick152 redchick152 7 years
hopefully i can order online...
elizabee123 elizabee123 7 years
I bought these last week. LOVE.
blaircw429 blaircw429 7 years
What a coincidence! I just happened to stop in Madewell today and ended up picking up a pair of the avalanche wash jeans! They're super comfy and at that price, how could I not!
cg130 cg130 7 years
Oooooh cool!
MartiniLush MartiniLush 7 years
Oh, I totally misread the J.Crew part of this post! UGH.... no stores near me, but I will be heading down to LA soon for a visit, I can get them then! Thanks for clearing up my confusion, Fab! :confused:
Fashion Fashion 7 years
It's not J.Crew - it's Madewell. Check for stores!
MartiniLush MartiniLush 7 years
I'm heading over to JCrew during lunch tomorrow then! Thanks, Fab! :)
Fashion Fashion 7 years
They're in stores now ladies! xo
pss pss 7 years
awesome!!! and yeah: when will these be available??
MartiniLush MartiniLush 7 years
When will these be available??
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