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Madewell's Gigi Guerra Talks Essentials and Style Tips

Madewell's Gigi Guerra Talks Styling Tips and Her Favorite Pieces

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There are few things better than a Madewell store opening in your city — unless of course, you get a tour with one of the brilliant fashion minds behind the brand. Enter marketing director Gigi Guerra, who joined us yesterday in the new SF store to walk us through the label's latest, her favorite pieces, and how she styles it all up to hit that quintessential Madewell-cool. According to Gigi, it's all about "stuff that’s very boy-meets-girl, not super feminine but more inspired by your boyfriend stuff so it has a little bit of the tomboy edge to it" — click through to shop her picks and see how it's done.

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