Skip Nav
Spring Fashion
9 Bridal Trends You'll See Everywhere Next Spring
Anna Wintour
Every Question You've Ever Had About the Met Gala, Answered in an Instant
Spring Fashion
12 Little-Known Sunglasses Brands All the Models Love

Madewell Holiday 2011 Interactive Choose Adventure Video

Watch Madewell's Interactive Choose-Your-Own-Adventure Holiday Video

>> Fashion videos are a dime a dozen these days, but Madewell takes the concept a step further with their new holiday video. The choose-your-own-adventure video — which employs user-directed technology — gives the viewer five seconds to make choices like tea with Dree Hemingway vs. coffee with stylist Marina Munoz; shoes vs. purses; and sparkles or confetti. "What makes the video so amazing is that you control it," says Madewell’s head of design Kin Ying Lee. "You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It's completely addicting." [The Moment]

Join The Conversation
Dree Hemingway at the Hamptons Film Festival | October 2012
Alexa Chung at Chanel Tribeca Film Festival Dinner 2013
Madewell Creative Director Kin Ying Lee Interview
Fashion Trends From the Fall 2012 Runways
Madewell Fall 2016 Collection
Narciso Rodriguez For Kohl's | Complete Lookbook With Prices
Louis Vuitton Small Is Beautiful Handbag Video With Hanelli
Designer Varsity T-Shirts
Free People October Catalog 2012 (Pictures)
Photos of Madewell Fall 2011 Collection
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds