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Maison Martin Margiela For H&M

Maison Martin Margiela Rumored to Be Next H&M Collaborator (Update: It's Confirmed)


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Though details are scant and reports are unconfirmed, the Internet is abuzz today with rumors that Maison Martin Margiela will be H&M's next collaborator. "According to market sources, the fast-fashion behemoth will soon announce that Maison Martin Margiela is its latest guest designer to produce a one-off collection," with the collection coming this Holiday season, WWD reports.
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"We never comment on rumors," a spokesperson from H&M Stockholm responded.
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Stay tuned for more details.
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Update: H&M confirmed Tuesday that rumors of a collaboration with Maison Martin Margiela are true, and said that a collection of accessories and ready-to-wear for men and women will be sold in H&M stores around the world and online starting Nov. 15.

"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," said H&M creative advisor Margareta van den Bosch. "I am so excited by this radical collaboration, which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment."

The French fashion house, which always speaks in the collective "we," issued a statement saying, "The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all."

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The Swedish retailer tweeted the announcement with a link to a video of a hand sketching a women's sweater. It added later, "Of course @MMM_Official with H&M collection includes menswear!" with a link to a picture of the same hand sketching a men's car coat. Take a look at both below.
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— Additional reporting by Justin Fenner
Above, Maison Martin Margiela Spring 2012

Image Source: Getty
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