Maiyet Spring 2012
>> Old world tradition meets new world luxury in Maiyet. The brainchild of human rights lawyer Paul van Zyl, social entrepreneur Daniel Lubetzky, and fashion industry veteran Kristy Caylor, Maiyet merges the talents of traditional artisans from all over the globe with the kind of high-end design aesthetic and attention to detail not normally associated with socially-conscious clothing.
"We are pioneering a new luxury by celebrating the rare and unexpected — rare skill sets from unexpected places. So we incorporate old traditions in untraditional ways, and in doing so we promote entrepreneurship, prosperity, and dignity in the places that need it most," Caylor explains. That means block prints from Jaipur, hand embroidery from India, metal work from Nairobi, and leather craft from Italy are all carefully developed with the original artisans — and then integrated into a modern collection of ready-to-wear, jewelry, shoes, and handbags.
Now the line — first launched in Paris for Spring 2012 — has just landed in the US, exclusively at Barneys. An up-close look at pieces from the collection ($595–$2,400) — plus a peek at the entire Cass Bird-lensed ad campaign starring Daria Werbowy and styled by Lori Goldstein — here, in the slideshow.