Skip Nav
Spring Fashion
The Ultimate Guide to Finding the Best White T-Shirt of Your Life
Must Haves
These Are the 13 Fall Essentials 1 Shopping Editor Is Planning to Buy This Week
Gigi Hadid
14 Times Gigi Hadid's Jeans Were Anything but Basic

Making of Mulberry Del Rey Bag (Video)

Watch: Mulberry Workers Listen to Lana Del Rey When Making the Del Rey Bag

A behind-the-scenes look at the making of Mulberry's Del Rey bag reveals that the company's factory workers listen to Lana Del Rey's music while they produce her namesake tote. The singer's hit "Summertime Sadness" plays in the background of the video below, which shows artisans painstakingly sewing together the bag. But it's also what's playing in the headphones of the Mulberry employee who performs one of the bag's final checks. A bag named after a singer actually infused with one of her songs? Now that's branding. A look at the process below.

Join The Conversation
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds