>> Yesterday, The Sartorialist's Scott Schuman talked about how much revenue his blog was bringing in, and today, Man Repeller's Leandra Medine is doing the same.
Medine, who has trademarked "Man Repeller" and has a trademark pending on "Arm Party," says that she has earned over $10,000 in the past two months, since she joined the affiliate program Linkshare.
“My strategy was always take every day as it comes and do as much as you can," she explains. "I really never had any sort of strategy the way Jane Aldridge really doesn’t oversaturate herself and keeps exclusive and high end. I figured, I’m just going to take it as it comes, because Internet turnover is so quick. If it’s hot right now, it could very well mean that it sucks tomorrow."
Furthermore, she adds: “When I’m working with other brands, my first question is, ‘What am I doing for you?’ and ‘Do you want me to blog about it?’ Because, if it’s attached to the blog, I’ll charge two to three times the amount. It’s all about setting benchmarks: I did one gig in May where I styled mannequins and made $5,000. I decided that I’m no longer going to do styling gigs for $500 or $1,000 if I can hold onto my guns and get more. For Fashion’s Night Out, I had it in my head that I didn’t want to leave the night if I don’t have five figures in my pocket. I feel, I’m at the height of my popularity; I’ll probably never be so famous. So, I turned down 14 gigs, but instead did four gigs, and I surpassed what I wanted to.”