Marc Jacobs Connects the Dots With New Fragrance
>> Marc Jacobs will debut a little sister to his fragrances Daisy and Lola this summer when he launches Dot, a new scent that Jacobs says has a "juicy, lush quality to it."
The fragrance combines berries, coconut water, jasmine, orange blossom, and vanilla, among other notes, to create what is described as a spirited and charming scent. The playful feeling the fragrance evokes is mimicked by the bottle — a red orb covered in black dots adorned with black plastic disks that look like butterflies.
"A dot is timeless and a pattern I always love, and round shapes are always beautiful," Jacobs told WWD. "I liked the idea of these hybrid butterfly-ladybugs, which suggest a sort of free spirit and femininity and playfulness. And, of course, ladybugs mean good luck."
Dot will debut in over 3,300 stores in the United States and Great Britain in July, and a Juergen Teller-shot ad campaign starring model Codie Young will pop up in magazines in September. Bottles of the perfume range in price from $48 to $89, with body lotion selling for $45 and shower gel for $40.
Jacobs's other big beauty project will be a color cosmetics collaboration with Sephora, but that's still in the preliminary stage. "It was an inspiring first meeting, and that gets me excited — when their enthusiasm matches my own," Jacobs said of the upcoming cosmetics collection.