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Marc Jacobs Launches Ecommerce Shopping

Marc Jacobs Launches Illustrated Ecommerce Site

>> Marc Jacobs finally launched an ecommerce site today, featuring a trifecta of playful illustrations (of actual sales people dressed in Marc Jacobs clothes — their outfits and identities will change over time), runway videos, and photography. "It's going back to the roots of the Marc Jacobs brand, which is to be fun, entertaining, engaging and cool," said James Gardner, founder and CEO of Createthe Group, the online design firm that worked with Jacobs on the new site. Currently, only a small curated selection — chosen by Jacobs and his business partner Robert Duffy — covering both the Marc Jacobs and Marc by Marc Jacobs brands, is available for purchase — at least for now.

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