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Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

>> Pier Paolo Piccioli and Maria Grazia Chiuri admit that designing for Valentino in tandem "isn’t easy," but they do agree on the general goal for the brand: "I have to say, with this [most recent Valentino] collection, the idea from the very beginning was not to do 'editorial' things just for the sake of it. Because in recent years, the image of fashion has prevailed over traditional fashion, meaning sartorial detailing and workmanship. But fashion designing means creating something using a special technique that might not emerge in a photo, but when you look at it up close, you see that it’s stylish. That’s a cultural problem. Clearly we live in a time where image is more important than content." Piccioli adds: "It’s as if fashion looks at the women who wear it as less valid. Well, if I want to do something artistic, then I’ll make an art installation." [Interview]

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