Skip Nav
Spring Fashion
The Ultimate Guide to Finding the Best White T-Shirt of Your Life
The Royals
9 Stylish American Women Who Married Royals
Black Sneakers Aren't as Tricky to Style as You Think

Maria Grazie Chiuri and Pier Paolo Piccioli Hope to Shock With New Valentino Campaign

With an increasingly obvious directive to attract a younger customer to the house of Valentino, creative directors Maria Grazie Chiuri and Pier Paolo Piccioli tried to up the shock value with their latest advertising campaign. Not exactly explicit when compared to some recent Tom Ford ads or even a naked Marc Jacobs, but nonetheless a change for Valentino, the campaign images feature side-by-side portraits of the same model—one clothed in the fall collection and one nude.

Photographed in black and white by David Sims (who replaced Mert Alas and Marcus Piggott to shoot his first Valentino images), models Freja Beha, Monika Jagaciak, and Tati Cotlar front the campaign photos, which were taken in the house's Parisian headquarters. “The idea is that of an unexpectedly intimate black-and-white portrait with candid shots of unconventional, delicate and individual beauty and a more dangerous undercurrent,” Chiuri said to WWD. “We believe it is a very modern and feminine vision and we wanted to show each woman’s unique personal allure,” added Piccioli. The first photos break this month in the Italian edition of Vogue.

Join The Conversation
Marianna Goulandris Valentino Wedding Dress
Melania Trump Red Valentino Dress
Ruth Negga Wears ACLU Ribbon Oscars 2017
Emma Stone's Valentino Dress at Golden Globe Awards 2017
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds