Skip Nav
Spring Fashion
The Best Outfits From Coachella Are Right Here
Amal Clooney
Amal Clooney's Biggest Style Secret Is Decades Old
Met Gala
8 Ways to Score an Invite to the Met Gala

Mary-Kate and Ashley Olsen Named Superga Creative Directors

Mary-Kate and Ashley Olsen Tapped as Creative Directors of Superga

>> Steve Madden, after inking a deal for the exclusive North American license of Italian sneaker brand Superga, has tapped Mary-Kate and Ashley Olsen as creative directors.

Madden, who worked with the Olsens on launching their shoe line for Elizabeth and James, says that it was the Olsens who first approached him about doing something with Superga: “We do a lot of business with Mary-Kate and Ashley. They’ve become friends."

Ashley Olsen adds: “We were at a meeting with Steve, and we were wearing Supergas — two years later, it kind of fell into our lap. I really don’t think there’s anything like this brand. It’s a tennis-shoe brand with 100 years under its belt.”

The Olsens will launch an upscale Superga sneaker collection co-branded with The Row for Spring 2012, and will develop all creative and marketing initiatives for the brand, in addition to overseeing retail lines of distribution. “At first, Superga just needs to start off in the right stores and be on the right people’s feet,” said Ashley Olsen. “We look at a million opportunities a day; it’s very personal for us.”

Around The Web
Join The Conversation
Spring 2012 Tribal-Print Clothing and Accessories
PPR Interviewing CEO Candidates For Christopher Kane
Ashley Olsen Wearing Leather Coat
Doo-Ri Chung Named Creative Director of Vince
Why Converse Shoes Are so Popular
Steve Madden Still Supports Iggy Azalea After She Bashed Him on Twitter
Best-Dressed Celebrities June 22, 2012
Mary-Kate and Ashley Olsen at Youth America Grand Prix 2017
Marc Jacobs 92nd Street Y Conversation
Kate Middleton Wears Superga Sneakers
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds