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Mass Market Designer Collaborations 2009-12-02 16:30:22

Are Mass-Market Designer Collaborations Passé?

By now, every fashion fan has dipped her wallet into at least one high/low designer collaboration. Take your pick — Target Go International, H&M, Urban Outfitters, Mango, and so on. The latest one, between Liberty of London and Target, will produce a limited-edition collection of fashion and home goods for March 2010. With the amount of high and low partnerships out there, it begs the question: Is the market saturated? Are you over it? On one hand, it's great that the budget conscious can afford designer, but adversely, it's hard to keep up! What do you think?

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dootsie dootsie 7 years
I think that it's a great idea, but often poorly executed. I'd love to see more of them. Having relatively high-fashion goods available at prices that are fairly accessible is HUGE. But it's important for these stores to price the items comparably to their quality.
Beauty Beauty 7 years
I used to be excited, but now I'm just overwhelmed. The quality of some has been abysmal —  the Loeffler Randall for Target line was really overpriced for the plasticky sheen of those bags and shoes. Some collabs have been good, though... I still have a Luella for Target dress and a Viktor & Rolf for H&M shirt that have held up beautifully over the years. So while I'm not OVER the collaborations per se, they don't feel as special, and some of the quality has been horrendous. Which all adds up to me not rushing to check things out anymore.
HoneyBrown1976 HoneyBrown1976 7 years
For those of us living the budgeted life, these collaborations are a great way to venture into the world of designer fashion without unnecessarily breaking the bank.
Florida-Snow Florida-Snow 7 years
If I can have a couture's touch on an affordable garment... keep it coming!
darc5204 darc5204 7 years
Glad to see I'm not the only one who thinks it's a silly idea. I won't pay for a name unless it comes with better quality, fit, and style than I would get otherwise. I think the low end designer lines are just the same cheap things I can get from a non-designer line.
anna1112 anna1112 7 years
You have to be careful about which things you buy because it's true that a lot of them are pretty poor quality. It may seem like the collaborations have been overdone, but I would much rather have too many than none!!
KadBunny KadBunny 7 years
In theory it sounds good but I have to agree, most of the collaboration things I've seen you might as well pick up somewhere else for a cheaper price. I know the idea is to make it more affordable so obviously the collaborations can't be of the same calibre as the original, high-ends, but I dunno it's just annoying when they stamp the name on the label but it's not reeally the same. Like watered down orange juice? :P I don't know. Maybe I'm just bitter 'cause even the collabs are still a bit steep for me haha :D
jenni5 jenni5 7 years
I have to agree with Kaki! You definitely do not get the same quality when designers produce lines for mass chain stores.
Catoon Catoon 7 years
Thought provoking collection of comments. Thanks members. My addition, is: "more good design in the world please" and "Just having clothes on my back I am richer than 2/3 of the worlds population already, perhaps luxury is an outdated concept that doesn't serve humanity very well" Had some other thoughts about quality = efficiency and how wasteful it is to produce shoddy goods in the first place and how shopping is not just a shallow selfish distraction but can be part of a real solution too. Other times, I think is is just distraction . . .Feeling alone tonight and quite small in a world so needing of growth/change.
Kaki Kaki 7 years
I haven't bought any of these and i won't. there's no way i'm willing to pay for only the brand name and get the sucky h&m quality. i buy the real thing if i want jimmy choo.
marcied23 marcied23 7 years
but i believe for some design houses having the diffusion brand helps bring in more money to the house, so that they can continue to afford to do the high-end designs it may also introduce them to the mass consumer who may not necessarily keep up with fashion.
totygoliguez totygoliguez 7 years
No, I think is great to be able to buy thing that other wise I will not be able to afford. I love it!
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