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Matthew Williamson For H&M Madness

Matthew Williamson For H&M Madness

 

Given the lag in consumer spending this season and the reputation for some big-time collaborations to fall short, some were wondering whether the New York arrival of Matthew Williamson for H&M would be a success. Despite a smaller than expected turn out, a representative for H&M told WWD that half of the garments sold out within eleven minutes of opening. Wonder how that could have happened? Check out the video clip above to see those racks pillaged in the name of fast fashion. 

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