POPSUGAR

The #OwnYourCurves Campaign Will Help You See Plus-Size in a Whole New Light

Oct 14 2015 - 8:05am

While countless stars have shared body-positive posts [1] on social media — all of which show they're embracing their curves — Meghan Trainor's new campaign asks us to do more than that. The pop singer has partnered with FULLBEAUTY Brands [2], a retailer that offers extended sizes, to send out a message very similar to the one she sings about in her hit song "All About That Bass."

The stylish Fall ad, featuring Meghan in a couple of sophisticated looks, asks that we go one step further to own our curves. You can interpret that however you like, but after watching the video here, we're taking it to mean this: wear the formfitting, patterned dress and add power pumps [3] to turn heads — after all, fashion isn't so much about the size of your clothes [4] or how you look in them but the way you carry yourself once you're dressed. Read on to be inspired by Meghan's confidence in her new campaign!

#OwnYourCurves…whatever your size…be a fullbeauty


Source URL
https://www.popsugar.com/fashion/Meghan-Trainor-FullBeauty-Ad-Campaign-Fall-2015-38766485