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Missoni For Target Launches in Stores and Online

Missoni For Target Launch Causes Target Site to Crash: Big Mistake or Great For Business?

Target's latest collaboration with luxury Italian knitwear line Missoni launched today online and in stores. If you're trying to get your hands on the latest Target must haves, you'll have to be patient: stores had lines that stretched for what looked like miles, and its site,, crashed. Could Target have done a better job anticipating the mad rush for goods, or do you think this just adds to the positive hype surrounding the collaboration?

While you wait, be sure to check out our Missoni for Target must haves for apparel and home!

Join The Conversation
nikkisoda nikkisoda 5 years
I scored at Target this morning! There was only two other people buying Missoni, one was with me. I had no problem getting the things I wanted. Pillows, Dinner Ware, PJs, a Robe, Cardigans, Hats, Shoes, Luggage, and Tons of stuff for my Daughter. I guess that's the plus of living in a smaller city in the Midwest. Most people do not even know what Missoni is. After hearing about everyone else having problems I feel quite lucky.
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