On night seven of NYFW, Ralph Lauren staged his iconic show outside of his Madison Avenue flagship. Part of the reason? His Fall runway looks were instantly shoppable. Similarly, Rebecca Minkoff closed down Greene Street in SoHo, crowding the cobblestone road with a runway and concert stage, and plenty of other designers opted for fresh air too. Rachel Comey, Lela Rose, Eckhaus Latta, and Tommy Hilfiger are just a few more game changers who set up shop outside.