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New York Fashion Week: Ideeen Fall 2009

We first learned of New York based brand Ideeen at the OAK showroom where their Spring 09 collection--based on the evolution of a dream--was on display. This Fall 2009 the Japanese design duo, Junko Hirata and Atsuko Yanase, let a tougher side of their brand speak, resulting in Rodarte-like knits, tye-died denim, and cotton blouses with hoods.

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