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On Our Radar: Agent Provocateur Changes Font

Agent Provocateur is all over the news these days. The latest dish is that the brand has tapped world-renown font designers House Industries to tweak their font a bit. Why the change? The company's script-style logo has been "imitated to death," says founder Joe Corré.

House Industries looked to traditional English writing when they developed the new AP logo. To celebrate their work, House Industries and Agent Provocateur have come out with a limited-edition $100 book that tells the story of the collaboration. It comes with an AP underwear branded with House Industries' clothing arm, House33.


Join The Conversation
veronicaraye veronicaraye 9 years
sexy sexy
katiedids katiedids 9 years
I don't see the point of see through undies... what's the point of wearing them?
ThePerfectScore ThePerfectScore 9 years
HAHa you girls crack me up... get it? CRACK! haha
GlowingMoon GlowingMoon 9 years
I like the style of the panties, but I don't like the printed logo.
emalove emalove 9 years
Esix, your comment just made me LOL...too funny.
aimeeb aimeeb 9 years
These are tacky!
Zahara-Pitt Zahara-Pitt 9 years
Esix Esix 9 years
Too many curls. The logo on the crotch looks like pubes
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